Problem:

Math is a subject that can easily make you tired. There is a high chance of kids getting demotivated and giving up as the process doesn't feel rewarding.

Insight:

Research showed us that kids learn better when they are rewarded for their efforts. This method not only motivated them to do better but also helped reduce their math anxiety. Apart from these benefits one could also make prominent changes in children like rise in self-esteem, lower stress level for parents, zest to learn etc.

Solution:
The Solve for the Swirl campaign not only rewards the kids for their consistent efforts to learn math, but also makes them want to learn and invest in it by gamifying the experience. This collaboration harps on the existing ‘creative play' of McDonalds that consists of word games and puzzles; in collaboration with Duolingo to make kids like fractions as much as they love fries.